Culture coaching

There are many cultural differences between Sweden and China. These differences can create obstacles in business settings. While Swedes deliberate and do business on purely commercial grounds, the most important thing for a Chinese person is the personal relationship between the business partners. This is called Guanxi and is an important factor in successful business. Because Shu Consulting’s founder was raised in Shanghai and has experience in the Chinese professional life, our company has an advantage in helping you turn cultural differences into success.

We can offer individual culture coaching for most occasions, in both groups and individually, uniquely tailored for your needs.